Fall is budget season. This is the time when most of corporate America spends countless hours making educated guesses as to how much money they can generate in the coming year, and how much money they need to spend to get there. When your business is good and conditions are ideal, the former should go up and the latter should go down. The result is an increase in both revenue and profit.
In the alternate universe of startups, the process is much easier. Determining how much money must be spent in the coming year remains an important exercise. That analysis drives hiring, expansion of the WeWork space and how hard the executive team will have to work searching for the next (or first) round of funding.