SunGard Unveils Valdi Order System With Global Focus (Bloomberg)

SunGard took its BRASS sell side OMS and combined it with the recently purchased GL Trade to make their new platform, called Valdi.  Sungard will be their toughest competition, with those unwilling to spend the time to swap out their existing system second toughest:

“This allows the SunGard platform to give customers quick access to a variety of markets around the world,” said Kevin McPartland, a senior analyst with Tabb Group, a research firm in New York. “Firms that focused only on U.S. equities have expanded to other asset classes,” he said. “If the customers of brokers want to trade other markets, sell-side OMSs have to support that.”

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